The fast moving consumer goods (FMCG) sector is the fourth largest sector in India. Household and personal care space accounts for 50 per cent of FMCG sales in India. Growing awareness, easier access and changing lifestyles have been the key growth drivers for the sector.
The urban segment (accounting for a revenue share of around 55 per cent) is the largest contributor to the overall revenue generated by the FMCG sector in India.
However, over the last few years, the FMCG market has grown at a faster pace in rural India compared with urban areas. Semi urban and rural segments are growing at a rapid pace and FMCG products account for 50 per cent of total rural spending.